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A UNIQUE APPROACH

Rene Furterer’s story takes root in Provence, France. Influenced by his grandmother, he became fascinated with botany at a very young age.

Aware of the richness of flora and its fragrances, this visionary young hairdresser observed nature and deep-seated belief was born in him: the beauty of hair is inspired by that of plants. He understood that a head of hair flourishes from a scalp that is cared for, just as plants grow best in fertile, managed soil. He thus developed a method of scalp treatments and massages that would revolutionize hair care. All of his treatments were formulated from 100% natural essential oils and plant extracts, carefully selected for their specific medicinal and aromatic values. These beliefs were the foundation for developing in-salon scalp rituals.